We started working with Informa’s Business Intelligence group in 2016; a division that the company wanted to turn into a growth business.
When we began our work in the middle of year, the company was behind on its targets and was shrinking fast.
The division was on the back-foot, operating at a self-assessed 4/10. They agreed change was needed.
We agreed with the Group to ‘sprint for gold’ over 9.5 weeks, creating ‘Big 5 Verticals’ to generate new revenue, quickly. We created a new North Star for the team where everyone was bought in to the target to be a high performing business with disruptive capabilities. We made a Whatsapp group for the team filled with motivation for one another to sustain the speed needed to reach their goals.
By the end of 2016, six months after we started our work with Informa BI, we turned a growth deficit into a profitable revenue stream. It’s now a business that is growing from strength to strength.