Reckitt Benckiser

The value is immense. Wherever we have brought Xinfu in, the business has been transformed and the results we had in China were truly exceptional
— Aditya Sehgal, EVP of Developing Markets and Global eCommerce, Reckitt Benckiser
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We started working with Reckitt Benckiser in 2013 in China, initially being brought in to grow RB’s China business. Our intention was to make RB China 20% of the Group and to grow it even further.



We worked with the CEO and top team in China, blending the local and Western teams. We created a co-owned fellowship at the top and partnerships between Western and Chinese leaders through 1:1 confidant sessions and top team offsite experiences. We’ve since worked with various teams in the business in a similar vein across the UK, Silicon Valley and China.

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We succeeded in making RB China 20% of the Group and through that created the Reckitt Benckiser Healthcare business. This has been so successful that we’re now developing the company’s eCommerce offering. We believe eCommerce is the key to RB’s global growth and our goal is to make eCommerce 70% of the company’s Group. This is an extraordinary aspiration, and we’re well on our way to achieving this.